About Store Occupancy Manager

What is Store Occupancy Manager

Store Occupancy Manager (SOM) is an application that helps retailers in 3 areas – to limit the number of customers in a store, as a theft prevention, and promote stores by smart digital signage.

SOM product

How does a Store Occupancy Manager work?

SOM is an app run inside an AXIS IP camera. Based on the number of customers inside the store fetched from people counting cameras, it inserts overlay graphics to video output with STOP & GO alert to block or allow entering the store & the total number of people inside the store.

SOM also generates 1 event available in the Axis Events interface for use in any other action to trigger.

Ready to start?

You’ll need an Axis IP camera with ARTPEC-5/6/7 for Store Occupancy Manager ACAP app and AXIS Occupancy Estimator ACAP installed on other cameras*. Install SOM to camera, configure it in few minutes, connect to the big TV screen via HDMI* and you are ready to start! So simple it is!

*) There are even more options how to connect it – read technical guide for partners

What you can do with Store Occupancy Manager

Limit store occupancy

Large TV screen next to the store entrance showing overlay graphics and animation based on the number of customers inside the store. When the limit has been reached the screen shows the STOP sign, different overlay graphics, and / or animation, so people know that they have to wait.


The source of the video for the TV screen is an overview camera that monitors the store. On this „public view monitor“ customers are therefore aware that the store is monitored to prevent theft.

Show marketing promos

On the large TV screen there can be another overlay graphics (up to 4 at the same time) – like animation with a logo, text info ticker, simple video or promo banner to attract customers to visit the store. The overlay graphics can also be automatically displayed by set conditions and managed via API remotely.

Trigger other actions

Store Occupancy Manager can also trigger other actions to meet different process requirements. It can, for example, switch on / off indication LEDs, play audio messages via connected speakers, control door control mechanism, remotely notify security officer on an exceeded occupancy limit or send notifications to external systems over the network.

Basic scheme


Based on accurate occupancy data

This solution retrieves data from AXIS Occupancy Estimator an ACAP application by Axis Communications AB and it runs on thousands of installations worldwide.

Display up to 4 overlay graphics at the same time

Besides the occupancy limit management it is possible to show another overlay graphics at the same time (logos, Ads, info, ...). Note: On ARTPEC-5 cameras there is a limit of 2 concurrent graphics, on ARTPEC-6/7 it is even 4!

Public View Monitor via HDMI

Video output from the camera with added graphics overlays is connected via AXIS FA54 camera‘s HDMI port directly to the big TV screen/public monitor, so additional computer is not needed! There are more options when connecting TV screen even with cameras that do not have an HDMI port itself. See the Technical guide PDF for details.

Communicate visually using animated GIFs

Store Occupancy Manager can show animated GIFs, which means you can display very catchy animations to attract your visitors. Need help with making these animations? Read the Technical guide PDF.

Axis Events compatibility

Store Occupancy Manager generates events directly to the standardized AXIS Events engine. You can use sophisticated triggering the logic that AXIS uses on network cameras. You may switch on/off indication LEDs, play audio messages via connected speakers or remotely notify security officer on an exceeded the occupancy limit or any other event-initiated action.

Supports text info ticker widget

One of the graphics overlays can be a handy text info ticker. With this you can display actual info for your visitors or promote your products directly on a big TV screen. The text to be displayed can also be pulled from a text file on your shared marketing drive.

Compatible with many AXIS cameras

The recommended solution is based on an AXIS FA54 Main Unit, but Store Occupancy Manager runs on almost all AXIS cameras with an ARTPEC-5/6/7 processor. Check the compatibility in the Technical guide PDF. In some cases, it can run on the same camera as AXIS Occupancy Estimator – details are available there as well.

Powerful API at your service

Store Occupancy Manager can also, be controlled via its application interface (API) and thus you can configure it remotely or feed it with graphics and texts from your network shared drive, all in just a few seconds.

Simple Integration

The solution can be built as independent or as an addition to current security infrastructure. There are more integration options, read details in Technical guide PDF. The solution is VMS agnostic, which makes it just a perfect solution for any scenario.

30 day free trial!

Store Occupancy Manager comes with a free 30-day trial license, so you can try the application before you buy! Download the app and get your trial license at www.camstreamer.com

Read more information in these PDF materials:

Where to buy it?

Start using Store Occupancy Manager in 3 steps


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