Store Occupancy Manager

Limit the number of customers in the store, prevent shoplifting and promotion with smart digital signage

What is Store Occupancy Manager?

Store Occupancy Manager (SOM) is an application that helps retailers in three areas: limiting the number of customers in the store; shoplifting prevention; and promotion with smart digital signage. You can choose from presets or custom micro apps.

How does Store Occupancy Manager work?

The number of people in the store is monitored by a crowd counting camera. Based on the number, SOM inserts a graphic overlay into the video, instructing customers to enter the shop or wait outside.

Ready to start?

Install SOM on a compatible Axis IP camera. Next, prepare your source of occupancy data and a big-screen TV, monitor or a tablet with an internet browser. Make sure that all devices are connected to the same local network. SOM data will be displayed on a local HTML page generated on the camera with SOM app on board.

What you can do with Store Occupancy Manager?

Limit store occupancy solution

Limit store occupancy

A big-screen TV next to the store entrance showing graphic overlays and animations based on the number of customers in the store. When the occupancy limit has been reached, a predefined message appears on the screen, informing potential customers to wait outside the store.

Prevent shoplifting solution

Prevent shoplifting

The source of the video for the TV screen is an overview camera that monitors the store. This public view monitor prevents shoplifting by letting customers know the store is being monitored.

Display promotional marketing solution

Display promotional marketing

Show up to four graphic overlays at a time on your big-screen TVs. Perfect for attracting customers with animations, brand logos, info tickers, videos and promo banners. Additionally, display of graphic overlays can be automatized using set conditions and managed remotely with API.

Trigger actions solution

Trigger actions

SOM can also trigger other actions to meet different process requirements. It can, for example, switch indication LEDs on and off, play audio messages on connected speakers, control automatic doors, remotely notify a security officer of excess occupancy, or send notifications to external systems over the network.


Accurate occupancy data

SOM retrieves data AXIS Occupancy Estimator or up to four cameras with AXIS People Counter, an in-camera ACAP app. Alternatively, XOVIS counters can be used to source occupancy data. Accuracy of crowd-counting cameras is 95-99 percent, SOM therefore offers the option to manually correct the data to eliminate errors in real life situations.

Local network broadcasting

SOM doesn't require a computer or internet connection to broadcast. The video output is available on a webpage accessible via local network. Big-screen TVs, monitors and tablets either need local network connection and a browser to open the video or a HDMI port connection.

Axis Events compatibility

SOM generates events directly in the standardized AXIS Events engine. Use the same sophisticated triggering logic as available for AXIS network cameras and switch indication LEDs on and off, play audio messages on connected speakers, or remotely notify a security officer of excess occupancy or any other event-initiated action.

Compatible with many AXIS cameras

The easiest solution is based on AXIS M3064-V Network camera / AXIS M3065-V Network camera where both ACAP apps can run - counting app AXIS Occupancy Estimator or AXIS People Counter and SOM. Check the full list of compatible cameras in our Technical guide.

Simple Integration

The solution can be built independently or as an addition to existing security infrastructure. This solution can also run with current counting cameras and current AXIS surveillance cameras. Integration options are described in detail in our Technical guide. SOM is VMS agnostic which makes it a great choice for all possible scenarios.

Display up to four graphic overlays

Other graphic overlays can be used in combination with SOM. The number of concurrent overlays depends on camera type: ARTPEC-5 cameras are limited to two concurrent graphic overlays while Ambrella and ARTPEC-6/7 cameras can display up to four at the same time.

Communicate visually using animated GIFs

Store Occupancy Manager can show eye-catching animations to attract visitors. Need help creating an animation? See the Technical guide PDF. Note: animated GIFs run only on ARTPEC-6/7 cameras.

Supports text info ticker widget

One of the graphics overlays can be a handy text info ticker. You can display info for your visitors or promote your products directly on a big-screen TV. The displayed text can also be pulled from a text file on your shared marketing drive.

Powerful API at your command

Store Occupancy Manager can also be controlled via its application interface (API), meaning you can configure it remotely or feed it graphics and texts from your network shared drive, all in a matter of seconds.

90-day free trial!

Store Occupancy Manager comes with a free 90-day trial license, so you can try the application before you buy. Download the app and get your trial license at

Where to buy it?

Start using Store Occupancy Manager in 3 steps

Download the app Get the free trial Buy the full license

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