About Store Occupancy Manager

What is Store Occupancy Manager?

Store Occupancy Manager (SOM) is an application that helps retailers in three areas: limiting the number of customers in the store; shoplifting prevention; and promotion with smart digital signage.

SOM product

How does Store Occupancy Manager work?

SOM is an app run inside an AXIS IP camera. Based on the number of customers inside the store, which is monitored by people-counting cameras, it inserts overlay graphics into a video output with a STOP & GO sign to block or allow entrance and thus limit store occupancy.

The app also generates one event available in the Axis Events interface to trigger any other action.

Ready to start?

To run our Store Occupancy Manager ACAP app, you’ll need an Axis IP camera with ARTPEC-5/6/7. You’ll also need additional cameras on which to run the AXIS Occupancy Estimator ACAP*. Install SOM on the primary camera and take a few minutes to set it up. Then, simply connect to a big-screen TV via HDMI* and you’re good to go! It’s as simple as that.

*) There are other connection options – refer to the Technical Guide for Partners.

What you can do with Store Occupancy Manager

Limit store occupancy

A big-screen TV next to the store entrance showing overlay graphics and animation based on the number of customers inside the store. When the occupancy limit has been reached, the screen shows a STOP sign, different overlay graphics, and or animation so people know they have to wait.


The source of the video for the TV screen is an overview camera that monitors the store. This public-view monitor prevents shoplifting by letting customers know the store is being monitored.

Show marketing promos

The big-screen TV can show other overlay graphics (up to four at a time), such as animation with a logo, text info ticker, simple video, or a promo banner to attract customers to the store. The overlay graphics can also be automatically displayed per set conditions and remotely managed via API.

Trigger other actions

Store Occupancy Manager can also trigger other actions to meet different process requirements. It can, for example, switch indication LEDs on and off, play audio messages on connected speakers, control automatic doors, remotely notify a security officer of excess occupancy, or send notifications to external systems over the network.

Basic scheme


Accurate occupancy data

This solution retrieves data from AXIS Occupancy Estimator, an ACAP application by Axis Communications AB currently being used in thousands of installations worldwide.

Display up to four overlay graphics at the same time

Besides occupancy management, it’s possible to show other overlay graphics at the same time (logos, ads, info, etc.). Note: On ARTPEC-5 cameras, there is a limit of two concurrent graphics, four on ARTPEC-6/7.

Public view monitor via HDMI

Video output from the camera with added graphics overlays is connected via the AXIS FA54 camera’s HDMI port directly to a big-screen TV/public monitor, so there’s no need for an additional computer. There are also options for connecting TV screens to cameras with no HDMI port. See the Technical Guide PDF for details.

Communicate visually using animated GIFs

Store Occupancy Manager can show animated GIFs, which means you can display catchy animations to attract visitors. Need help creating an animation? See the Technical Guide PDF.

Axis Events compatibility

Store Occupancy Manager generates events directly in the standardized AXIS Events engine. You can use sophisticated triggering logic that AXIS uses on network cameras. You can switch indication LEDs on and off, play audio messages on connected speakers, or remotely notify a security officer of excess occupancy or any other event-initiated action.

Supports text info ticker widget

One of the graphics overlays can be a handy text info ticker. With this you can display info for your visitors or promote your products directly on a big-screen TV. The displayed text can also be pulled from a text file on your shared marketing drive.

Compatible with many AXIS cameras

The recommended solution is based on an AXIS FA54 Main Unit, but Store Occupancy Manager runs on almost all AXIS cameras with an ARTPEC-5/6/7 processor. Check compatibility in the Technical Guide PDF. In some cases, it can run on the same camera as the AXIS Occupancy Estimator.

Powerful API at your command

Store Occupancy Manager can also be controlled via its application interface (API), meaning you can configure it remotely or feed it graphics and texts from your network shared drive, all in a matter of seconds.

Simple Integration

The solution can be built independently or as an addition to an existing security infrastructure. There are multiple integration options (see Technical Guide PDF for details). The solution is VMS agnostic, which makes it ideal for any scenario.

30-day free trial

Store Occupancy Manager comes with a free 30-day trial license so you can try the application before you buy. Download the app and get your trial license at www.camstreamer.com

Read more in these PDF materials:

Where to buy it?

Start using Store Occupancy Manager in 3 steps


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