Blog / 5 reasons to have a live tourist cam

5 reasons to have a live tourist cam

10 Dec 2019 - 14:12

Live cams and live videos are among the most appealing content online. The tourism industry can especially benefit from this increasingly popular form of presentation. But how do you do it? What do you need to buy? Is it costly? These are the most common questions, and we’re here to answer them!

More and more people travel every year, and every year, the average time people spend online increases. A simple lesson can be drawn from this – online presentation is becoming essential, particularly in the tourism industry, where you address people in different countries and often on different continents.

Success on social media usually requires a lot of time, effort, and money, but there is something you can do with relatively low investment, simple installation, and easy maintenance – live streaming from an IP camera.

What will you gain? What are the advantages of live touristic video from an IP camera? There are many:

1. It makes and keeps connections

Real-time video inspires people to add a particular destination to their bucket list, and it also maintains a connection with those who’ve already visited (and love to come back virtually). You know the saying “Out of sight, out of mind?” Live camera won’t let that happen.

2. It’s cost effective

A Quality IP camera, such as the AXIS P1375 (the CamStreamer Apps runs on Axis Communications cameras), starts at $649, and the CamStreamer App costs $299. Add an internet connection – 720p HD video usually requires about 2 Mb/s of upload speed. If you want to stream in FULL HD, count on approximately 4 Mb/s. That’s all it takes!

3. It’s low maintenance

Unlike social media, running a successful live stream isn’t time consuming. Network cameras benefit from their surveillance origins – they’re robust, impact resistant, and often outdoor ready. With the right type of camera and solution, you’ll be free of everyday worries, because the live stream just works.

4. It drives traffic to your website or social media

Internet users love you being real time, and with live video, you’re giving them a reason to visit your web or social media account. The CamStreamer App is deeply integrated with many social media platforms and CDNs such as Facebook, YouTube, Dacast, Vimeo, Periscope.tv, and Twitch.tv. It means it’s extremely easy to start broadcasting. On Facebook, for example, you can broadcast directly from your camera to your page or timeline, and for an unlimited period of time. Moreover, statistics prove that Facebook live videos, for instance, are attracting more attention than any other type of content. What are you waiting for?

5. Overlay graphics bring new value

Real-time overlay graphics are a perfect way to present your destination right in the live stream! With the CamOverlay App, you can:

Add overlay graphics to your camera tour

The graphics in your live stream can be set to change according to a given camera position – a highly attractive solution that can help liven up your stream. Do you only have a static camera? No problem. Overlay graphics can work well with a static picture also – only the graphics change.

Add a weather widget

Want to display up-to-date information about the weather in your location, including forecasts for snowfall, wind direction, sunrise times, and more? Here comes the weather widget, the most commonly used overlay graphic and an extremely handy feature for tourist destinations. In our CamOverlay App, you can choose from 11 weather widgets, 4 colour schemes, and 7 languages. All data is taken from the popular weather source AccuWeather, so your viewers can rely on it.

Add an info ticker widget

With the Info Ticker service, you can choose and display text just like in a television broadcast. It means you can present news, up-to-date information, alerts, and anything you think your viewers and clients should know. Daily menu? Evening program? Weather alerts? Special deals? It’s up to you – this service is super easy to use!

Example

Blog / 5 reasons to have a live tourist cam